Flash Advertising > Chapter 1. Flash Advertising Overview

Table of Contents

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Table of Contents

Chapter 1. Flash Advertising Overview

What This Book Is and Is Not

Supporting Web site

The Flash Platform

Why Use the Flash Platform for Advertising

Types of Ads

Interactive Standards and the Interactive Advertising Bureau

Advertising Templates in Flash

Chapter 2. Designing Banner Ads

Chapter 3. Preparing and Building ADS

Chapter 4. Forms and Data

Chapter 5. File Optimization

Chapter 6. Third-Party Rich-Media Technologies

Chapter 7. Trafficking and Tracking Your Ads

Chapter 8. Designing Microsites

Chapter 9. Preparing and Building Microsites

Chapter 10. Driving Traffic to Your Microsite

Chapter 11. Advergaming and Applications

Chapter 12. Classes

Chapter 13. The Memory Game

Chapter 14. Case Studies

Index

1 FLASH ADVERTISING OVERVIEW CHAPTER OUTLINE What This Book Is and Is Not 3 Supporting Web site 3 The Flash Platform 3 Flash Professional 4 Flash Builder 5 AIR 6 Why Use the Flash Platform for Advertising 6 Banners 6 Microsites 7

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