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Chapter 1 Flash Advertising Overview

1

FLASH ADVERTISING OVERVIEW

CHAPTER OUTLINE

What This Book Is and Is Not

Supporting Web site

The Flash Platform

Flash Professional

Flash Builder

AIR

Why Use the Flash Platform for Advertising

Banners

Microsites

Branded AIR Applications

Mobile Devices

Types of Ads

Standard Flash

Rich Media

Cost Can Be an Issue

Interactive Standards and the Interactive Advertising Bureau

Advertising Templates in Flash

Ad Specs

Keep It Down (Your File Size That Is)

More IAB

Deadlines

Aim Ahead of Schedule

Creeping Scope

You’re Not Alone

Keep In Touch

Microsites

Design to the Campaign

Quality Control

Test Yourself

The Reason for Quality Control

You’re Still Not Alone

Version Control

Options

A Version Control Story

What Happened?

How Could It Have Been Avoided?

Conclusion

The use of the Flash Platform in advertising has been around for many years now, and it continues to thrive even in the face of the development of other “Flash killer” technologies. Its use is far from limited to the stereotypical banner ad that people tend to think of when the word “advertising” is used in the interactive realm. In fact, the Flash Platform is used for everything from banners to corporate Web sites, from personal portfolios to client specific online news channels, and in many cases, it may even be used for desktop applications that are designed to promote your client’s brand.


  

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