FOREWORD xi FOREWORD You visit a Web site. An ad takes over your screen. This has happened before, but this time it actually looks like an ad for a legitimate product, not like the creepy ads you often see at the top of your favorite social networking site. Not only does this ad look legit, it has a huge red button that for some strange reason is beck- oning; no, demanding that you press it. So, you do. This, my friends, is the power of Flash advertising. In reality, this magic probably only happens once for every thousand times an ad is seen. However, the beauty of the Internet is that this ad will be seen twenty million times. Advertising is big business and it is no secret that advertising on the Internet is quickly becoming the mother lode. While you may not think this has much to do with you, Jason would disagree. Advertising on the Internet means jobs and this book will teach you everything you could possibly need to know to get started with Flash advertising. I know this for a fact. Jason was my mentor