INDEX Page numbers in bold relate to entries in the Glossary. 3 Ts 125 5 forces 194 6 hats 130 6 Ps xvii­xix, 33 ABP see annual business planning acceptability 44­6 accessibility of information 169 actioning ideas 180 active support 22 ad hoc day-to-day activities 40­1 adoption curves 190 advertising innovations 84 advertising materials 185 advertorials 144 aesthetics, products 153 alliances 190 alpha tests 190 audits 184 innovation see innovation internal 182 performance 186 authorisations 185 awareness 1­3, 190 innovation audits 17­27 innovation in a nutshell 5­15 B2B (business-to-business) 190 B2C (business-to-consumer) 191 bad ideas, filtering out 12 balanced scorecards 190 balanced teams 88 barriers 82, 109, 132­4 behaviours 19, 22, 88, 116, 121­3 benchmarking 145, 179, 190 benefits 190