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Brilliant marketing > Brilliant marketing - Pg. ii

PEARSON EDUCATION LIMITED Edinburgh Gate Harlow CM20 2JE Tel: 44 (0)1279 623623 Fax: 44 (0)1279 431059 Web site: www.pearsoned.co.uk First published in Great Britain in 2009 © Pearson Education Limited 2009 The right of Richard Hall to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6­10 Kirby Street, London EC1N 8TS. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior consent of the Publishers. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any