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Same time - different place > Sharing content and presentations - Pg. 211

Same time ­ different place 211 Cultural differences brilliant example In a formal business setting, an Afghan man would consider it most impolite to make eye contact with a female. If the female was unaware of this, she might interpret this body language to be a result of shyness at best, or discrimination at worst, when neither is actually the case. Whilst this is an extreme example, be aware of other cultural and religious differences that could make a difference to the way that participants interact, and ultimately endanger achievement of the desired outcomes.