Prepare a project definition Part 2, the project definition section of the business case document, defines your project ­ why you are doing it, what you will produce and how you will go about it. The details for each section are as follows: 2 Project Definition 2.1 Background Describe, briefly, the background to the project: G G Explain why the project has come about (e.g. as a result of a strategy study, as a result of findings from another project). Refer to any other associated projects or initiatives, business plans, or conclusions from previous studies. 2.2 Business objectives You should describe why you are doing the project. Explain: G G G the business objectives the project will satisfy; the needs the project fills; how the project supports your business strategy. 2.3 Benefits You should describe the benefits you hope to achieve from the project (see also Chapter 20). These may be in two forms: G G Financial ­ these should be stated in `money' terms (e.g. increased rev- enue, cost savings, etc.). Non-financial ­ changes in operational and key performance indicators should be quantified. If you are unable to quantify a particular benefit, describe it as best you can ­ just because you can't count it, doesn't mean to say it does not count. Include a statement on what else the project will accomplish, for example say what new possibilities will be created operationally, commercially, or for new projects. In addition you should outline: G the minimum conditions of satisfaction required in order to declare the project a success (e.g. achievement of a specific market share, revenue, cost saving); 298 PA R T F O U R · M A K I N G P R O J E C T S W O R K F O R Y O U