Introduction Dear Reader, Why do some people almost always get the job they want? Because their cover letter wins them an interview ­ and 99 per cent don't! As a professional CV and cover letter writer, I see every single day which cover letters really achieve results. This puts me in a unique position, enabling me to bring you the very best of what I have learned ­ and helping you to create a truly brilliant cover letter. Never underestimate a cover letter's importance