`The goal of the company is not to monetize anything, the goal is to change the world ­ and monetization is a technique to do that.' Players are driven by what they want to create as much as any- thing else. As Anita Roddick, founder of the Body Shop, once said, `Entrepreneurs want to create a livelihood from an idea that has obsessed them. Money will grease the wheels, but becoming a millionaire is not the aim of the true entrepreneur. In fact, most entrepreneurs I know don't give a damn about the accumulation of money. What gets their juices going is seeing how far an idea can go.' Ironically it's exactly this attitude that often leads to the greatest financial rewards. As Apple CEO Steve Jobs once said, `I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.' Creating real wealth from your play takes plenty of time and ef- fort but if you master the following five keys, you should make the journey a little smoother and a little shorter. 1. Create your vision of the rich life What does `rich' actually mean to you? You might be thinking of a certain amount of money but in fact isn't it really about experienc- ing a different kind of lifestyle, a rich life? Think about what your rich life would look like. What would be different for you? What would you own? What are the experiences you would like wealth to provide for you? Write it down in your playbook and find imag- es to represent it. Putting your focus on the experience rather than a number allows you to find creative ways to get what you want sooner. If you want to have a mansion in France, you might find a way to have at least some of that experience very soon without becoming a millionaire. Perhaps you could find someone who's 200 screw work , let ' s play