6 How to manage change: your role as an executive Introduction 82 Sponsors and stakeholders 83 The agenda setter 88 The change enabler 91 81 7 How to measure change 97 Introduction 98 The relationship between measurement, change and change management 99 The challenges of measuring change 101 Types of data and sources 103 Sample measurements 105 The process of measuring change 106 8 How to talk about change 109 Introduction 110 The basics: 10 ground rules for management talk 111 Talking about change in general 114 Talking about your current change 116 Planning communication of change initiatives 118 Credibility as a change savvy executive 123 PART THREE Intervention 127 9 Executive intervention 129 Introduction 130 The triggers for intervention 131 PART FOUR In depth 143 10 Additional resources 145 Books 146 Journals 147 Online references 147 Advisers and consultants 147 Courses 148 Index 149 viii ConTEnTs