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Introduction - Pg. ix

Introduction `The minute you walked in the joint, I could see you were a man of distinction. A real big spender.' This familiar lyric is a musical reminder that people tend to judge us in an eye blink. Therefore, it is hardly surprising that when it comes to making a memorable impression there is a popular belief that `you've either got it or you haven't'. This idea partly stems from larger than life characters that make an exceptional impression. These are the people commonly labelled `charismatic'. They include film stars, politicians, gener- als, entrepreneurs, inventors and artists. The idea that just about anyone can have charisma and make a