About the author caspian Woods is proud never to have had a job. As a student, he started his first business, `Time of Your Life', as the UK's first yearbook publisher, managing to miss the Facebook phenomenon completely. He ran an events company called `Let Me Hold Your Balls For You' and launched an e- commerce magazine by living for a week in a shop window six months before the dotcom crash. For the past 13 years, he has worked with his team to build Editions Financial into the UK's leading financial content marketing agency, advising some of the UK's biggest banks on their communication strategies. He is author of From Acorns, also from Pearson, and writes newspaper columns. Along the way, he has picked up a number of awards such as Young Achievers of Britain at Buckingham Palace, Shell LiveWIRE and the Young Scot of the Year Award (despite being neither young nor Scottish).