210 brilliant start-up brilliant example A leather coat store in Edinburgh had the sign: `Due to an expensive divorce, Mr Toskana is having to sell his stock fast.' The cost of the sign must be a few pounds, but it is seen, and probably remembered, by thousands of people each day. brilliant recap While not a replacement for your sales effort, marketing can make your job easier. By now you should have: M M M M Ensured your brand is used consistently everywhere. Kept in touch with your existing customer base.