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Thinkers > Philip Kotler

Philip Kotler

Getting Started

Philip Kotler was one of the first people to recognize that marketing is a central business function. Like such other marketing gurus as Ted Levitt, he urged companies to think in a customer-oriented fashion and attach greater importance to meeting customer needs, retaining customer loyalty, and innovating to keep in step with evolving needs. Perhaps his major contribution to marketing and marketing management is to have analyzed and defined the basic concepts and functions involved in the discipline. The author of many books, which have been translated into over 20 languages, and of over 100 articles, he has also been vitally instrumental in spreading the message about marketing more widely.

Biography

Philip Kotler (1931–) is a U.S. academic.

He was a student at DePaul University from 1948 until 1950. He later received a master’s degree in economics from the University of Chicago and a Ph.D. from MIT. At Chicago he was taught by Milton Friedman and at MIT by Paul Samuelson.


  

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