Chapter 1: The Many Faces of Facebook 19 Realizing How Facebook Is Different from Other Social Sites Several social sites besides Facebook try to help people connect. Some of the most popular sites are MySpace, Friendster, Orkut, LinkedIn, Windows Live Spaces, Bebo, Meebo, Match.com, Twitter, and QQ. In some cases, these sites have slightly different goals than Facebook. LinkedIn, for example, is a tool for connecting with people specifically for career networking. MySpace initially started out as a way for small, local bands to gain popularity outside of the politically-complicated music indus- try by creating a space for people to connect with others who had similar tastes in music. Match.com is a social networking site specifically geared toward people looking to date. Alternatively, other sites have the same goals as Facebook; they just have different strategies. MySpace gives users com- plete customization over the look and feel of their Profile, whereas Facebook maintains a pretty consistent design and expects users to differentiate their Profiles by uploading unique content. On the other extreme, Twitter allows its members to share only very short bits of text to achieve super-simple and consistent information sharing, whereas Facebook allows more flex- ibility with respect to sharing photos, videos, and more. That's not to say