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Affiliate Program Management: An Hour a ... > Part IV: Month 3: Program Launch and... - Pg. 211

Month 3: Program Launch and Affiliate Program Management In this part we will look at various crucial aspects of affiliate program management. I will walk you through everything you need to know about effective management of your affiliate program. IV Starting with the program launch, announcements, and initial recruitment, all the way through such vital subjects as building a healthy affiliate commu- nication channel, motivating affiliates, and man- aging the program driven by an independent (and therefore unmanageable) "workforce," I'll prepare you to be an effective affiliate program manager. Chapter 11 Chapter 12 Chapter 13 Chapter 14 Week 1: Launch the Affiliate Program and Recruit Week 2: Plan Your Affiliate Communication Week 3: Program Management Week 4: Affiliate Motivation