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About the Author > About the Author - Pg. xv

About the Author Evgenii "Geno" Prussakov was born and raised in Kishinev, Republic of Moldova-- back in the years when it was still part of the Soviet Union. He studied linguistics, English, and translation at the State University of Moldova, philosophy at Oxford, psychology in the United States, and international relations at Cambridge. At the time of this book's writing, he is pursuing his doctorate studies, focusing on leadership, on motivation, and particularly on the challenges of leading such independent "workers" as affiliate marketers. In 2007 Geno authored his first book on affiliate marketing, A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers and Merchants, which quickly became (and to this date remains) the bestselling volume in the niche of affiliate program management. In 2008, his Online Shopping Through Consumers' Eyes came out. In 2010, a good number of his articles on leadership, motivation, and affiliate program management were included in Internet Marketing from the Real Experts. And today you're holding in your hands his largest and most comprehensive book out of all of them, Affiliate Program Management: An Hour a Day. With more than a dozen years spent in digital marketing, Geno has built up sev- eral online businesses of his own (both retail- and service-oriented ones), as well as the highly regarded affiliate marketing blog, which is an educational resource that currently contains more than 1,000 articles on affiliate program manage- ment, leadership, mobile marketing, and every possible area of digital marketing. His blog was voted number-one affiliate marketing blog in 2010's Search & Social Awards by Geno was named among the three finalists in the Best Blogger category of Affiliate Summit's Pinnacle Awards, the industry's most prestigious awards, for two years in a row: 2010 and 2011. Besides being an award-winning blogger, Geno is a well-known international speaker who has spoken at such conferences as Affiliate Summit, a4uexpo Affiliate Marketing Conference, eMetrics Marketing Optimization Summit, Internet Marketing Conference, PubCon, eComXpo, and other venues. He is also the senior editor for the affiliate mar- keting section of the Search Engine Marketing Journal and is a regular contributor to numerous periodicals on digital marketing such as Website Magazine, Search Marketing Standard, Visibility Magazine, FeedFront, and's blog. Geno was voted the world's Best Outsourced Affiliate Program Manager for three years in a row (2006­2008) by the largest online affiliate marketing community, Over the years he has launched more than 50 different affiliate pro- grams, managing programs and consulting with such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and multiple others. He recently founded