Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.

Share this Page URL
Help

Contents > Contents - Pg. xviii

Wednesday: Evaluate Opportunities, Trends, and Threats . . . . . . . . . 37 Opportunities and Trends Threats 37 39 Thursday: Present Your Analysis to Your Boss/Client . . . . . . . . . . . . . 39 Friday: Develop a Competitive Intelligence Strategy . . . . . . . . . . . . . . 41 Join Affiliate Programs Follow Competitor in Other Ways Set Up Automatic Monitoring Employ Traffic Monitoring Tools 42 42 43 44 Chapter 4 Week 2: Understanding Tracking and Reporting Affiliate Networks 47 48 Monday: Evaluate Affiliate Networks . . . . . . . . . . . . . . . . . . . . . . . . . 48 Tuesday: Understand CPA Networks and How They Work . . . . . . . . 56 Wednesday: Assess In-House Solutions . . . . . . . . . . . . . . . . . . . . . . . . 61 xviii c o n t e n t s Making the Choice What Do Affiliates Prefer? Outsourced Payment Solutions 63 64 66 Thursday: Analyze Payment Options . . . . . . . . . . . . . . . . . . . . . . . . . 64 Friday: Understand the Importance of Cookies. . . . . . . . . . . . . . . . . . 67 Chapter 5 Week 3: Evaluate Program Management Options 69