Monday: Announce Program Launch The very first thing you want to do once your program goes live is announce this fact as loudly and as widely as possible. You should already have your program announce- ment text ready from the previous week. Now, let's talk about the options you have as far as the platforms for the announcement of your freshly baked affiliate program. There are five options to be aware of here: · · · · · P ress release websites A ffiliate marketing websites A ffiliate program directories S ocial media channels A ffiliate networks Press Release Websites 214 M A N D R E C RU I T I am not a big fan of press release distribution websites, but if you have a good relation- ship with a press release distribution agency that you're using for other marketing pur- poses, you might as well announce your program through a press release too. I'm not going to pause on this point any further. I have seen merchants (large and small) announcing their programs this way, but since the main goal of this