who prefer in-house programs, while the remaining 38.6 percent do not have any stringent preferences (Figure 4.10). Independent programs 14.0% No preference 38.6% Network programs 47.4% 64 A N D R E P O RT I N G Figure 4.10 Which affiliate program do affiliates prefer? My recommendation for new affiliate programs is usually to launch on an affili- ate network first and add an in-house option in the future--when and if it makes busi- ness sense for you to pursue this route.