Speaking of the decisive factors for choosing an affiliate network, I believe there are five against which you want to compare each candidate (Figure 4.5). Ethics Support 5 Factors Financial Popularity Technical Figure 4.5 Five factors to keep in mind while picking an affiliate network 56 A N D R E P O RT I N G Ethics Nothing is more important than partnering with an ethical affiliate network that takes a clear stand against adware, spyware, and rogue affiliate techniques. Financial There will be setup/integration fees, minimum monthly fees, and other charges. Get this data from different networks and analyze it, and you will see the difference.