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Introduction > What You Will Learn - Pg. xxx

· M arketing professionals working in or with companies that are actively inter- ested in the digital space (for example, ones that have websites targeting pro- spective customers or that are interested in launching web marketing campaigns with the purpose of making sales) A ffiliate program managers--new and seasoned--who will pick up a lot of tips and information on how to build and run fruitful affiliate marketing campaigns · Finally, although this book is primarily focused on affiliate marketing as a method of generating sales for online advertisers, affiliates should also find it of interest. After all, unless you know what makes up a good affiliate program, how will you be able to tell a good one from a bad one? What You Will Learn xxx i n t r o d u c t i o n Affiliate Program Management: An Hour a Day is written as a step-by-step man- ual on how to use affiliate marketing effectively to advertise your online business and generate new sales. The book will help you launch and build a successful affili- ate marketing program, walking you through every aspect of affiliate management. I have organized it in a way that helps you learn the ropes of affiliate program management by spending approximately an hour a day on each task.