Week 4: Affiliate Motivation There are multiple ways to define motivation, but with affiliates, the first place to start is agree- ing on the goal. This part is actually fairly easy. Although you want them to put up your links, increase exposure, integrate a data feed, increase average order size, bring in new customers, and run specific consumer promotions, the main thing you want to see happening are referrals of sales or 285 W E E K 4 : A F F I L I