Deadliest Mistakes to Avoid Time flies--you have already come to the home- stretch of the journey called Affiliate Program Management: An Hour a Day. In the concluding two chapters, I will provide you with two impor- tant compilations to wrap up things: the mistakes frequently committed while running affiliate pro- grams and affiliate program promotion ideas. In this chapter, I will outline 40 mistakes you want to avoid while managing your affiliate pro- gram. Although what follows by no means repre- 351 D E A D L I E S T M I S TA K E S T O AVO I D 17 sents a complete list of mistakes one may commit, my choice of the number has a meaning. In biblical symbolism, 40 is generally emblematic of a period of trial followed by blessings. Keeping this beauti- ful picture in mind, let's go through these mistakes now--with the goal of avoiding them later and reaping good fruit as a result. Chapter Contents Mistakes, Errors, and Lessons to Learn 15 Mistakes Committed by Merchants 25 Affiliate Program Management Mistakes