Online Tactics

Fake friends on social networking sites are a known phenomenon to users of these online facilities, and users are savvy to the practice of infiltration. In order to access the society of online networks, brand advocates are posing as ordinary people in an attempt to influence attitudes toward a brand. This form of marketing is closely related to ordinary people being recruited online to become brand advocates. It is somehow considered underhanded, but it happens and can be effective. As peer influence is known to be a crucial aspect of brand popularity, marketing firms have taken to the online recruitment of consumers who act on behalf of the brand within their social network. If they identify with the brand, and if the brand enters the di....