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Chapter 6: Entertainment and Festival Ev... > Festivals and Entertainments
Festivals and Entertainments
There is, of course, an overlap between festivals and live entertainments, and the terms are not necessarily mutually exclusive. What is commonly referred to as entertainments includes sporting events, theatrical productions, musical concerts, comedy venues, award ceremonies, and the circus, for example. While these can be part of wider festival proceedings, they can, on the other hand, be stand-alone events. The World Cup could therefore be described as a festival of soccer, whereas my son's team, Liverpool FC, playing a home fixture would be more of an entertainment. A festival is therefore a collection of entertainments.
Washington, DC–based advertising and public relations executive Steve Winter argues:
I don't think the public cares much either way if an event is a recurring event or a spontaneous activity. After all, annual events have truly become the norm in today's society. As we all know, such events serve to help promote a mission or cause, tell a story or—in some cases—simply make money. Let's take an annual “Taste of Edinburgh” event or an Annual Jazz and Blues Festival. Such events become part of a city's cultural landscape and people become as used to attending such events as they are to the annual stop on a professional golf or tennis tour or an arts festival.