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Of all event types, festivals have become most associated with social networking, especially among the broadly younger consumer, whose involvement with festivals is central to popular ideas of the experience economy. It is in this context, therefore, that some aspects of social networks are considered. Without dwelling overly upon sociological perspectives, suffice it to say that humans are a social animal, and connections to and cooperation with others are fundamental to our development into civilized forms of existence. Social networks exist everywhere and are not inherently to do with technology at all. It is how society functions, how ideas spread, how organizations came to be formed, and how cultures evolved, so it is pretty basic rea....