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Chapter 9: Social Event Marketing > CHAPTER DISCUSSION QUESTIONS
CHAPTER DISCUSSION QUESTIONS
- How do social events contribute to cultural identity, and why is it so important for event marketers to understand this?
- Why do small-scale social events deserve such careful management and promotion?
- How has the Internet come to be so central to the marketing of social events?
- How has the planning and marketing of social events become self-generated?
- How has the Internet multiplied the range and scope of social events?
- Why have wedding events become strongly associated with professional event management intervention?
- How do invitations promote the values and attitudes of social event initiators?
- What is the range of activities involved in wedding planning and marketing?
- How do families use the production and marketing of planned events to promote their social status?