Free Trial

Safari Books Online is a digital library providing on-demand subscription access to thousands of learning resources.


  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Chapter 9: Social Event Marketing > Events for Society

Events for Society

There are a great many social events that do not fall under this familiar and traditional umbrella. Increasingly, social events are evolving to reflect the changing dynamics of society. Social networks have joined the separate and have allowed mindsets to converge. The overarching principle of modernity is that people do not need other people to organize events for them; they can do it themselves. This is a critically important point for the event management world to grasp, as one cannot merely assume that the future will be like the past. The social event examples to follow are mostly the preserve of the youthful, and it is the youth who shape the future. Look at their approach to event marketing based upon technology, and their concept o....


  

You are currently reading a PREVIEW of this book.

                                                                                        

Get instant access to over
$1 million worth of books and videos.

  

Start a Free Trial