Is your online message the same as your offline message?

You may recall earlier on in the book I mentioned a company director whose prospect had contacted him after doing his due diligence and found some discrepancies between the company’s offline and online messages — it was not practising what it preached. Is your message consistent across all your forms of marketing?

Double-check the following:

• Is your strap line or brand promise on all of your printed and online marketing?

• Is your brand consistent on all of your email signatures?

• Do your LinkedIn profiles follow your corporate look but with some personal individuality?

• Are you proud of all of your tweets or do they need reining in?

• Does your website mirror everything in your marketing arsenal?