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Chapter 12. Designing Your Public Website > Choosing a Custom Color Scheme
12.3. Choosing a Custom Color Scheme
Similar to the way in which your theme creates an experience for your visitors, the color scheme you select says a lot about your business or organization. Red is a high-energy color; blue is passive; green is relaxing; yellow is stimulating. (Be careful about how much yellow you use because a little goes a long way and used to excess could make your page more difficult for visitors to read.) Visit some of your favorite sites. How do they use color? How does the design make you feel?
You can easily apply a new color scheme by following these steps:
