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When you add a signature to your mail, you brand every message with your company name, email, contact information, and any other information you want to include. My signature includes my email address, a link to my company website, and states that I’m an Office 365 MVP. Every time an email goes out, it’s a potential contact or referral.
You can get creative with your signature as well. Try adding an electronic business card, hyperlinks, or custom graphics. If you add graphics, don’t overdo the design, and be certain that your image does not add significantly to the size of your email. A basic text message is quite small, but even a modest graphic can triple the size of an email message. If you have more than one line of business, create a signature for each of your brands. Just insert the relevant one from the Signature icon when you’re crafting an email.