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    3 Objectives, strategies and action plans > The product portfolio - Pg. 39

    39 Objectives, Strategies and Action Plans Exercise Nowmakeapreliminarylistofsomemarketingobjectives thatyouthinkwouldbesensibleforyoursampleplan. Inallplans,marketingobjectivesforthefollowingshould beset: · salesturnoverfortheperiodoftheplanbyproductand marketsegment; · grossprofitonsales; · marketsharefortheperiodoftheplanbyproductand marketsegment,wherepossible.