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6 Presenting the plan, follow-up and revision > Presenting the plan - Pg. 106

106 HowtoWriteaMarketingPlan competitors and could be damaging in the wrong hands. Personnel do move on and they take information with them. Copies would obviously need to be supplied to senior executives of your company, but the plan should also be distributed to the heads of department such as accounts, R & D and manufacturing who would be affected by or involved in its implementation. Presentingtheplan Presentation of the plan needs to be even more clear and concise than the written document itself. You may only have an hour ­ or even less ­ to present a plan that has taken many months to prepare. Nowadays, everyone uses overhead presentations, but some types of presentation package make a greater impact than others.