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Notes > Chapter 5 We all want unique brands - Pg. 234

234 Notes 39 Phelvin P, Wallop H. Innocent smoothies accused over environmental marketing [Online]. 1 Aug 2008 [accessed 26 Feb 2010]; Available from: http://www.telegraph.co.uk/news/2484148/Innocent-Smoothies- accused-over-environmental-marketing.html 40 Sibun J. Not such a smooth ride for Innocent [Online]. 2 Aug 2008 [accessed 26 Feb 2010]; Available from: http://www.telegraph.co.uk/ finance/newsbysector/retailandconsumer/2794173/Not-such-a- smooth-ride-for-Innocent.html 41 Northedge R. Slaughter of the Innocent? Or is Coke the real deal? [Online]. 12 April 2009 [accessed 26 Feb 2010]; Available from: http://www.independent.co.uk/news/business/analysis-and-features/ slaughter-of-the-innocent-or-is-coke-the-real-deal-1667412.html 42 Van den Bergh J, De Ruyck T, Van Kemseke D. Even better than the real thing. Understanding generation Y's definition of authenticity for the Levi's brand. Proceedings of the ESOMAR qualitative conference; Marrakech (Morocco); 16 Nov 2009 43 Van den Bergh J, De Ruyck T, Van Kemseke D. Even better than the real thing. Understanding generation Y's definition of authenticity for the Levi's brand. Proceedings of the ESOMAR qualitative conference; Marrakech (Morocco); 16 Nov 2009