84 Doing It F I G U R E 6 .1 Motivations for engagement Social element A place where I can interact with others & meet like-minded people - There are a variety of like-minded people - It's a sociable place to make friends - Communities are a fun and friendly place Brand engagement A place where I can share my views & interact with a brand - Answer questions on a variety of different topics - You can share your ideas and give an opinion - Discuss and improve brands & products Getting a reward A place where I feel rewarded for sharing my views - Views are valued and listened to - People are being rewarded for their input 60% 30% 10%