Five Key Questions nothing about. A more empowered population that feels confident in its ability to help and influence the solving of any problem is perhaps the most exiting prediction of all. We can't help but paint a positive picture of the future. The more we interact with co- creation, the more our views are reaffirmed. The mega-trends support our point of view; organizations are becoming more global, speed of innovation is ever more important, consumers are interested in using their free time to input into productive endeavours and technology is opening new possibilities. While some of our predictions may not come true, we feel confident about one thing; co-creation is going to revolutionize the way humans solve problems. Doron Meyassed is Director and Founder of Promise Communities 161 And finally Throughout this book the ideas generated by the Brand Together commu- nity have permeated our arguments. This has lent weight to our ideas not only about the way co-creation is practised but by what it might become in