20 Building Your Business Through exporT Assessing whether you are ready to start exporting The export readiness checklist There are a number of key issues that a company's management needs to consider that will help to determine if the company is ready to commence exporting or if alternative strategies are better suited to its current position. Business Victoria, the business support organization for the State of Victoria, Australia, has produced an excellent export readiness check- list, available to download from their website, http://export.business. vic.gov.au/getting-started/export-readiness-checklist. The key issues to be considered are defined as: Commitment. Is the business prepared to devote the necessary time, effort and resources required for export success? Will the