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Making the decision > Making the decision - Pg. 26

26 Building Your Business Through exporT Direct exporting. This is what most people understand as exporting. It involves selling your product or service to overseas customers either directly or through agents or distributors in the overseas market. This is the best way for most companies to export their products, but it also requires the most additional resources. These different approaches to exporting are explained in much more detail in Chapter 6. Once you have made your decision to start exporting, you will need to develop your export strategy, from which your export plan will be developed. We will look at this in Chapter 5. example of a uK company Simply Solar Ltd manufactures solar tube systems used for domestic and commercial building water heating. The company is based in