hoW To deCide WhiCh MArKeTs To Consider FirsT 37 The E7 PricewaterhouseCoopers (PwC) added Indonesia, Mexico and Turkey to Brazil, Russia, India and China as the seven largest emerging market economies, which they refer to as the `E7'. In their report `The world in 2050 ­ beyond the BRICs: a broader look at emerging market growth prospects', they project that by 2050 the E7 emerging economies will be around 50 per cent larger than the current G7 (USA, Japan, Germany, UK, France, Italy and Canada). PwC are even more optimistic about the Chinese economy and estimate that it will overtake the USA's to become the world's largest in around 2025. selecting potential export markets Depending on which definition you use, there are between 180 and 200 separate countries in the world. When you consider exporting, it is important to consider the cost-effectiveness of building up sales in one