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04 Researching the market > Desk research - Pg. 54

54 Building Your Business Through exporT Are our main international competitors present in the target market? If so, how well are they performing? How saturated is the market? What factors would favour new competitors coming into the market? There could of course be many other questions on this list. desk research Desk research involves the collection of data that is already available from existing sources. Huge amounts of information are available on most markets and much of this information is free or relatively in- expensive. Trips into the market can be expensive, so it is important that you obtain as much from published information as you can, before you actually visit your target market. It is clearly a waste of money to carry out or commission research