164 Building Your Business Through exporT summary Most companies use their websites to provide information on their products and to publicize new products and sales successes. If you want to develop business internationally you need to make your website user friendly to overseas visitors and if you want to develop your business online you need a true e-commerce website. When setting up an e-commerce site for international trade, you should include additional safeguards with regard to payment and additional options with regard to shipping methods and costs. Because the potential risk of online fraud is greater with international online business than with domestic online business you need to take sensible precautions and put additional security systems in place. Companies that sell or market products online must comply with e-commerce regulations and all companies that wish to advertise or sell their products or services online internationally should acquaint themselves with e-commerce regulations applicable to their target