240 INDEX example e-mail application 94­95 example layout 88 example letters 92­93, 97 expert quote 98 readability 89 creative jobs 72­74, 138­39, 180­84, 225 challenge 182 communication skills 183 company knowledge 180 CV 72­74 deadlines 184 free hand 181 handling criticism 183 innovation 181, 183 interview questions 180­84 people skills 183 personal qualities 180 problem solving 183 risk 182­83 strengths 181 criminal convictions 83 customer relations jobs 77­79, 207­12 contact details 25 examples 25 creative jobs 72­74 customer relations jobs 76­79 databanks 119 education and training 32­34, 47, 48, 51, 67 examples 32­34 examples 16­17, 36­38, 41­42, 51­52, 53, 54­55, 56­57, 58­59, 63­64, 65­66, 68­69, 70­72, 73­74, 76­77, 78­79 experience 7, 15, 23, 24, 26, 28, 38, 40, 43, 46, 47, 48, 49, 51, 53, 62, 78 examples 46, 53 expert quotes 18, 38, 49, 80 follow-up call 130­31 key skills 25, 27­29, 41, 43, 44, 45, 46, 55, 58, 62, 67, 69, 73, 77 examples 27­29 key words 16, 121­22, 126, 130 length 24, 42 management jobs 69­72 matching to advertisement 14­18