Digital Music: Apple versus Microsoft 95 of Apple, moving between meetings in which he offered minimal but essential advice and then moved on.) The relentless focus inside Apple on product quality and user experience ­ and the constant goading of engineers to do better ­ couldn't be clearer. A month or so later Ohlweiler was at the headquarters of Dell Computer in Austin, Texas. Dell was eager to get into this burgeoning market, reasoning that it could use Microsoft's software, design its own hardware (as it did with PCs) and use its buying heft to drive down costs to undercut Apple. Dell's revenues at the time were six times larger than Apple's. It was going to be easy. The market was there for the taking. Or perhaps not. Ohlweiler recalls being handed a prototype for the Dell DJ player, which like the iPod used a 1.8-inch hard drive. `This thing is huge!' he thought. His spoken words were more moderate: `I'm a bit surprised by the size', he remarked. `Does it have to be so large?' It was noticeably deeper than Apple's existing iPod, and substantially