172 Digital Wars spread; the parent handled the principal negotiations, and its customer- oriented approach. For anyone who hasn't worked in the mobile industry, it's hard to express how complete that reversal was from any period before 2007, when no handset maker would dare dictate terms to a carrier. Nokia, the only one that might have tried it, had learnt from trying to introduce a music phone in the United States that tried to gather data about the phone owners for its own systems, bypassing the carriers. The carriers had told it in no uncertain terms to stop. Nokia had become a compliant bureaucracy, turning out incremental improvements on what had gone before while tightening its supply chain wherever it could. And it saw those two processes as sufficient. The drawer of broken dreams At the end of July 2007, Bill Gates spoke to the New York Times as he