v Contents Introduction 01 1 1998 3 Bill Gates and Microsoft 3 Steve Jobs and Apple 4 Bill Gates and Steve Jobs 9 Larry Page and Sergey Brin 11 Internet search 12 Capital thinking 14 02 Microsoft antitrust 16 Steve Ballmer 16 The antitrust trial 17 The outcome of the trial 20 03 Search: Google versus Microsoft The beginnings of search 23 Google 26 Search and Microsoft 30 Bust 31 Link to money 37 Boom 39 Random access 45 Google and the public consciousness 47 Project Underdog 49 Preparing for battle 53 Do it yourself 54 Going public 59 Competition 61 Cultural differences 61 Microsoft's relaunched search engine 62 Friends 67 23