48 A World Full of Contradictions If we listen to conversations carefully, we can predict most crises before they arise. Staff are an important source of unused potential. By refusing them access to social media at work, we are forbidding them to talk with other people about their job. Instead of forbidding them to use social media, we should be training them how to use the new media better. The story of the Conversation Company is a story of company culture, people and social media. Questions you must ask yourself For which paradoxes do you score well and for which do you score badly? Which of your non-implemented good intentions are quick wins that you could easily introduce tomorrow? Which of your guidelines and decisions are targeted at