Conversation 155 Thank you This may seem like a matter of common courtesy, but saying `thank you' is not always as evident or as simple as it seems. For example, many people nowadays seem to think that it is cool not to say `thank you'. On other occasions, you may simply be too busy and forget. This is a bad mistake. You can perhaps compare it with certain traffic situations. When you give someone priority at a crossroads, the least you expect to see is a hand raised in acknowledgement by the other driver. And if that doesn't happen, you will most likely get cross, sometimes very cross indeed. It is the same with customers who are kind enough to recommend your products. All they want is some signal of recognition and gratitude. After all, they know for certain that you will have seen their conversation online ­ so why don't you say something?