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10 Content > Choose your subjects wisely - Pg. 160

160 The Four Cs share it with their family and friends. This is how the Conversation Company comes into contact with new people. Relevant content can arouse the curiosity of new prospects, so that they may want to discover more about your brand. Increasing social media reach. Finally, good content will automatically ensure that your company has a wider reach on social media. This will increase support for your content and heighten its impact. A wider reach also makes it easier to achieve the first three objectives. Choose your subjects wisely Our world is awash with information. It has even been contended that the information added to the internet in a single day is equiva- lent to all the information in all the libraries in the world. Whether this is true or not, the Conversation Company must make its content