i Praise for The Conversation Company When customers ring a call centre, they often have to go through endless automated waiting lines first before they can ask their question. It happens too often that customers are not helped sufficiently. Many company leaders consider their call centre to be a debit entry. They think that every call solves a problem. However both satisfied and unsatisfied customers share their experiences and sometimes their frustrations with family and friends. Their image of your `brand' is determined by all customer interactions, not only by the smooth advertising messages. Steven Van Belleghem gives tangible and strong examples which explain the power of turning the vicious circle around. How does the supermarket help teach the management a lesson, and which basic elements compose the success of a successful Conversation Company. Philippe Rogge, CEO, Microsoft Belgium Imagine the power at your control. If you have ten thousand happy customers who each have a hundred Facebook or Twitter friends, that's potentially a million positive conversations about your company! Steven Van Belleghem shows you how to tap that amazing free resource to grow your business now. David Meerman Scott, Author At Zappos, we found that the more we invested into customer service and the customer experience, the more we grew from word-of-mouth. The Conversation Company is for anyone interested in transforming a company's service level. Tony Hsieh, NY Times best-selling author of Delivering Happiness and CEO of Zappos.com, Inc Studio 100 strongly believes in a `we'-culture. An open and authentic company culture is the foundation of a successful company. The vision and insights from The Conversation Company will inspire any company manager to see culture as the foundation of positive and influential marketing. A must read for every manager. Like nobody else, Steven Van Belleghem again puts the consumer literally at the CENTRE of modern company management, the main difference being that `consumer ownership' is not only contained in the marketers' job description, but in that of all employees. In the end conversation with consumers becomes the responsibility of all employees, not just of marketers. Steven helps you start appealing to this underused conversation potential. Hans Bourlon, CEO, Studio100 The customer should not know only the marketing department. The entire company should be close to the customer, in order to listen to his needs. By closing the gap between customer and company, you created an openness to involve customers in the company's policy. That is how customers and collaborators become the best salesmen together. Steven succeeded again in inspiring via his book. Piet Decuypere, CEO, Danone, The Netherlands