Management Stripped Bare 215 CR = Contribution per sale. The size and margins of each sale varied widely by product. This is a function both of the product strategy and the sales force compensation and measurement system. Salespeople are rational. They will sell what yields the most benefit for the least effort. The incentive scheme was realigned with the economics of the business, and some products were dropped altogether. Clearly, none of what the case study outlines is magic. It is not even clever. It is simply about driving clear thinking into clear action. It is about achieving forward motion without spinning wheels. Time: activity, efficiency and effectiveness Time is not on our side. We do not even know how much our allotted time on earth is. We have to make the most of what we have. Basically, there are three ways of making the most of our time.